Lara brings over 20 years of expertise in corporate strategy, marketing strategy, and business development and is the Senior Director of Social Impact & Sustainability at Citizen Relations.

She currently serves on the Advisory Board for the University of Houston’s C.H. Bauer Customer Experience Program and has previously served on the Executive Advisory Board for the Center for Global Sustainability and Ethics at the University of Dallas, and on the Advisory Board for The Institute for Environmental Studies in the College of Science and Engineering at Texas Christian University in Fort Worth, Texas. She has been a guest lecturer for the Institute and for The Neeley School of Business, also at TCU.

Lara holds an MBA from York University and an Honors BSc from the University of Toronto.